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Thursday, July 5, 2012

TrueCar and Yahoo Autos End Exclusive Marketing Agreement - Automotive Digital Marketing Professional Community

TrueCar and Yahoo Autos End Exclusive Marketing Agreement - Automotive Digital Marketing Professional Community

According the the article by Stein: "Under the revised deal, TrueCar's payments to Yahoo will be triggered when TrueCar receives a minimum number of leads and a minimum number of high-quality leads from Yahoo Autos, according to a TrueCar source. Terms of those minimums were not disclosed."  This does not surprise me especially when Cars.com walked away from Yahoo Autos.  It would seem that the price that Yahoo thinks exposure on Yahoo Autos is worth is highly overpriced.  It seemed expensive to me that anyone would pay $50 million over three years for the Yahoo deal.
So I give TrueCar credit for going back to Yahoo and renegotiating their deal. 
On another note, TrueCar.com has been working hard with dealers and regulators to get their business model in full compliance with state laws.  Get ready for TrueCar 2.0...