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Friday, July 27, 2012

What is a Google Analytics Certified Partner? - Automotive Digital Marketing Professional Community

What is a Google Analytics Certified Partner? - Automotive Digital Marketing Professional Community

What is a Google Analytics Certified Partner?
What is a Google Analytics Certified Partner?
A Google Analytics Certified Partner, or GACP, is an accredited web analysis and optimization expert. Google awards the partnership only after a rigorous application and interview process, and few companies make the grade. String Automotive is the only GACP web provider geared specifically to car dealers.

Why is Google Analytics Important?
Google Analytics provides unbiased, actionable insights into how users reach your site, how they engage with it, and who they are.

GA takes the guesswork out of search engine exposure, third-party lead provider effectiveness, and accurate lead attribution. With Analytics, you know exactly how much traffic comes from organic and paid search and your third-party referrers, as well as which traffic sources are actually generating leads.

Analytics also unlocks valuable information on where your customers live, the devices they use to navigate your site, and which pages receive the most visits. This just scratches the surface of the data that Google Analytics delivers. Let String Automotive be your guide on deep dives into the data to help grow and evolve your business.

What Google Analytics Services Do We Provide?
String Automotive provides best-in-class Google Analytics deployment with advanced technical implementation and easily digestible reports. GA tracking code is automatically inserted into every dynamically generated webpage, complete with custom variables to track more granular data, and event tracking to monitor conversions.

We provide management with direct access to GA site profiles, along with custom reports and advanced segments tailored to present you with exactly the KPIs you want to track most. And our Analytics experts are available to help you parse and examine data that requires a deeper dive.

Drawing upon our past partnership with Google as a Google Website Optimizer Authorized Consultant, String Automotive has also been awarded the Content Experiments Specialization.

In 2012, Analytics absorbed Google Website Optimizer, enhanced its features, and renamed it Google Analytics Content Experiments. Its core function of conversion rate optimization remains the same in Content Experiments, which means that String Automotive is also the only web provider for car dealers with a proven track record of Google-partnered conversion optimization. We test and improve our page designs constantly to maximize conversions and bring you more leads.