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Sunday, July 29, 2012

Why an e-Newsletter is More Effective than a Dealership Blog - Automotive Marketing

Why an e-Newsletter is More Effective than a Dealership Blog - Automotive Marketing Professional Community

One very powerful alternative to a traditional blog is an e-Newsletter. An e-Newsletter that is web based and published on it’s own unique and dealer relevant URL can provide an incredible platform for a dealership to not only create and publish good relevant content, but with a deliverability component that will far surpass most dealership blog readerships. Such an e-Newsletter that is published consistently on a monthly basis with relevant dealer and OEM content will have a very positive impact on your dealerships SEO strategy. Your e-Newsletter is also a great source of referring deep linking in-bound traffic to your website through engaging articles and compelling specials.