page contents Automotive Thought Leader: Ralph Paglia: Ford Dealer Drives Sales with Social Media - Automotive Social Marketing My title page contents

Wednesday, August 8, 2012

Ford Dealer Drives Sales with Social Media - Automotive Social Marketing

Ford Dealer Drives Sales with Social Media - Automotive Social Marketing

Meet Terald Hopkins, General Manager of Elder Ford of Tampa. He’s an avid and aggressive marketer. Innovating such ideas as “Home of the $5,000 Test Drive”, Mr. Hopkins is always on the look-out for marketing ideas that can give his store a unique edge in the marketplace—offline and online. So, it was no surprise that he found what he was looking for in “2012 The Swap Your Ride Social Media Opportunity”, presented to him by Ford only a few short weeks before the Sales Event began.