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Sunday, August 12, 2012

Tear Down These Walls: 7 Exceptional Strategies to Double Your Customer Count - DealerELITE.net

Tear Down These Walls: 7 Exceptional Strategies to Double Your Customer Count - DealerELITE.net


The walls are a physical barrier.  The walls also represent a conceptual barrier to many.  The walls, whether physical or conceptual, separate.   And, that is bad!   The           walls act like demarcation lines that shouldn’t be crossed lest you dare enter into foreign or perhaps even enemy territory.  The rules of engagement crossing into or between these walls may be an equally unfriendly encounter whether you are an employee or customer.  “Stay on your side of the wall” can be a very unfriendly command, not necessarily verbally, but the look, or the no look at all; the body language of the wall telling all: “I’m busy and do not want to be disturbed by you.”
Is your dealership one that needs to “Tear Down These Walls?”  You know what I mean; the walls that separate departments; the walls that separate people from people; that disconnect fellow team members; that disconnect prospects and customers from doing business with others in other departments.  Oh, sure, not in your dealership, right?
The Walls of the 7 “If’s”
You have these walls firmly constructed in your dealership if:
  1. Your dealership exists within industry average of 20% retention, or anywhere below 50%.
  2. There are not 100% First Service Appointments set before Active Delivery of every purchased vehicle.
  3. There are not 100% One-Team-Synergy professional edification habits and practices between Variable and Fixed after every vehicle demonstration drive.
  4. There are not 100% One-Team-Synergy habits and practices to earn additional vehicle in household service opportunity with every vehicle demonstration.
  5. There are not 100% next service appointment One-Team-Synergy habits and practices with every service customer.
  6. There are not 100% vehicle inspection One-Team-Synergy habits and practices to advice, recommend and relay a complete ethical detailed “story” for additional services opportunities to be scheduled and set.
  7. There are not 100% One-Team-Synergy Active Delivery habits and practices for relationship excellence measuring 100% retention efforts.
“Tear Down These Walls” that prevent employee’s ( Doer’s) and your dealership’s prospects and/or customers from full and complete engagement in developing One-Team-Synergy habits and practices that keep customer’s circulating from one department to another all the time --- as in 100% of the time!
Why does our industry suffer from high turnover?  The best solution is: “Tear Down These Walls” within One-Team-Synergy will greatly lessen turnover.  Strong team synergy will be embraced and engaged when you truly “Tear Down These Walls.”  You may still not believe you have these walls foundationally set, but you do.  Go through the 7 “if’s”again and ask yourself why your dealership settles for less.  Why do you?
If you are willing to attest to the walls existence in your business, are you willing to tear them down?
Here are 7 Exceptional Strategies to Double Customer Count pretty darn quickly if you are willing to “Tear Down These Walls” pretty darn quickly, AND install the 7 if’s for One-Team-Synergy best practices.

7 Exceptional Strategies to Double Customer Count
  1. Quit selling, and learn professional team synergy advising, coaching, and One-Team-Synergy skills to help them learn to buy more!
  2. Fully support a new One-Team-Synergy business, forever eliminating the “ism’s” that built and sustain your walls:
            Individualism = “What’s In It For Me”
            Hedonism =  If it feels good to me I’ll do it; if not I won’t
            Minimalism = What is the least I can do to get by?
  3. Quit focusing on building a business brand.  Build the brand of all Doer’s in your business around the moral quest for happiness, not the world view of pleasure.  Pleasure cannot be sustained beyond the activity producing it.  Example: a sale with no loyalty.  Happiness can and will be sustained beyond the activity producing it.  Example:  One-Team-Synergy earns and keeps a customer --- for life.  Create, nurture and grow a happy One-Team-Synergy business life!
  4. Exceptional “CPR to the Heart of Business” One-Team-Synergy.  The heart of the healthiest business imaginable for your business is centered on:  Exceptional Communication, Exceptional Processes, and Exceptional Relationships.  This CPR revives and thrives a One-Team-Synergy business that has the conception of being wall-less!
  5. Exceptional One-Team-Synergy Vehicle Demonstration CPR 100% of the time.
  6. Exceptional One Team Synergy Vehicle Inspection CPR 100% of the time.
  7. Exceptional One Team Synergy Active Delivery CPR 100% of the time.
NOTE:  Expect that “Exceptional” is not a current reality in your business if:  review Walls of the 7 “If’s” above.
We are our happiest when we are the best example of ourselves within One-Team-Synergy habits and practices offering best experiences all the time to everyone.  I wish to conclude leaving you with this thought, not just what may appear to you to be a complex thought, like Doubling Customer Count, but this eye-brow raising human synergy thought:
  • “The deepest sadness in individual human nature is the craving to be appreciated.  Nevertheless, the deepest joy in 1TeamSynergy human nature is the craving to express appreciation.”
Think about this!  Ponder this!  Tear down your walls and build a One-Team-Synergy business that will be standing on the firmest ground for generations to come. 

Written by Tom Wiegand and published on dealerELITE.net