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Tuesday, August 28, 2012

The Big Missed Opportunity: Never neglect to log an up - Automotive Digital Marketing Professional Community

The Big Missed Opportunity: Never neglect to log an up - Automotive Digital Marketing Professional Community

This is the opportunity we chase in closing percentages and gross; when the elephant is easier to catch and more profitable. Our research also shows:
  • Be-back customers, those who return after some level of negotiation, close at 67 percent rate.
  • Repeat customers, those who bought service or vehicles from us before, close at 60 percent rate.
  • Referral customers, those whom our friends and families refer to us, close at 55 percent rate.