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Saturday, August 11, 2012

Where Does Your Dealer Website Fit into the Mix? - Automotive Marketing Professionals

Where Does Your Dealer Website Fit into the Mix? - Automotive Digital Marketing Professional Community

Michael Cirillo writes; "Largest Source of Traffic - Your website has a unique ability (when done right) to attract more qualified buyers to your dealership by providing them top-of-the-funnel information. Every day, millions of people take to the web to conduct research, read reviews and find products and service that will help shape their own purchase decisions. With that in mind, imagine what would happen if your own website provided consumers with the information that they are searching for. Doing so builds credibility and trust.  Your website is the virtual extension of your dealership, and it stays open 24 hours a day, 365 days a year. That means that your site has the power to reach qualified consumers when you physically can't. This means that your website can deliver your business to the highest source of consumer traffic available to your business." Use the link provided to read Michael's article and please be so kind as to leave him a comment...