page contents Automotive Thought Leader: Ralph Paglia: Google: Smartphone Using Car Buyers Reward Dealers With Mobile Friendly Sites - Automotive Digital Marketing Professional Community My title page contents

Thursday, September 27, 2012

Google: Smartphone Using Car Buyers Reward Dealers With Mobile Friendly Sites - Automotive Digital Marketing Professional Community

Google: Smartphone Using Car Buyers Reward Dealers With Mobile Friendly Sites - Automotive Digital Marketing Professional Community

Google's research shows that Dealership Location, Hours, Click-to-Call Important - Car Dealers looking to provide the best experience to smartphone users need to provide users with the ability to take action when on the site. Other details from the study suggest that the key actions most users want to take on mobile sites are getting a location or business hours (76%), click to call the dealership (61%), sending an email (54%), and downloading an application (48%). Also important are getting to the dealership’s social networking page (48%) and playing a video clip (41%).