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Thursday, September 27, 2012

You Only Say You Love Me: A Tale of the Unconsciously Incompetent - Automotive Digital Marketing Professional Community

You Only Say You Love Me: A Tale of the Unconsciously Incompetent - Automotive Digital Marketing Professional Community

Patrick Kelly writes: "That unconsciously incompetent salesperson lost that follow-up sale to Pedro and Adrianna. He lost the sale of the second vehicle they also bought (plus the service revenue on those vehicles) and he is losing all the business that Pedro and Adrianna now send instead to their new dealership and new salesperson, whose business cards enjoy prominent display adjacent to the cash register in their popular restaurant.  Customers want to know they mean something to you. You can love them to pieces during the transaction phase, but if you ignore them afterward you have failed. Prove you love them by sending notes, emails and letters once in awhile to keep your name fresh in their mind so when repurchase time rolls around they know exactly who to call."  Use the link provided to read the rest of Patrick's article and please leave him a comment...