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Thursday, October 11, 2012

Leads Are People Too - Automotive Marketing Professionals

Leads Are People Too - Automotive Digital Marketing Professional Community

Any time we start to forget that "Leads are People" our contact rates, appointments, showroom visits and sales from those very same leads will drop... Yes, behind every lead there is a real human being who is going to buy a vehicle at some point after they send the lead in... Unless they die first.  Josh makes a very valid point.  Yes, leads are people just like a phone call, walk-in visitor to the dealership or a chat conversation.