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Friday, November 2, 2012

Ford Reassigns Top Marketing Leaders and Resources to Lincoln - Automotive Digital Marketing Professional Community

Ford Reassigns Top Marketing Leaders and Resources to Lincoln - Automotive Digital Marketing Professional Community


Lincoln Gets Matt VanDyke as Global Director

 
DEARBORN, Mich. – Jim Farley, Executive Vice President, Global Marketing, Sales and Service and Lincoln, announced effective immediately Matt VanDyke is appointed director, Global Lincoln.
 
In this new position, VanDyke will be the Marketing, Sales and Service lead for Lincoln globally and will report to Farley. VanDyke has had a variety of roles during his 20-plus years in the luxury automotive industry and brings an excellent knowledge base along with significant experience.
 
Building on the strengths of Lincoln today, one of VanDyke’s initial responsibilities will be to work together with the key stakeholders in Marketing, Sales and Service globally to optimize the new Lincoln vision. VanDyke was formerly director, U.S.  Marketing Communications, Marketing, Sales and Service.           
                                                                              IMAGE ABOVE: Matt VanDyke
 
 
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About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
 
 
EDITOR'S NOTE:
I have a high level of respect and admiration for many of the people who have led Ford's marketing team over the past 5 years, and Matt VanDyke is at the top of my marketing hero worship list... To see Mr. VanDyke moved to Lincoln is great news for Lincoln, not such good news for Ford Division and appears to be a case of throwing EVERY possible advantage to the Lincoln brand... So, what do you think? Is this an example of Ford's commitment to Lincoln?