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Tuesday, December 11, 2012

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers - Automotive Digital Marketing Professional Community

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers - Automotive Digital Marketing Professional Community

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Pinterest Best Practices for Business

The following are suggested strategies of what works on Pinterest, as well asadditional tips to help you get the best results for your business from your Pinterest experience.
Complete Your Profile
If you didn’t do it during the setup process, make sure to go back and complete your business account’s profile to have the following:
  • Include a great image that represents your business and preferably matches your other social networks (Twitter, Facebook Page, etc.), so that your audience can recognize you easily.
  • Include a short message about your business that states who you are and why people should learn more about you. This can be similar to the message you use for your Twitter bio or your Facebook Page’s About section.
  • Include your verified website so that visitors to your Pinterest profile can easily see your domain name and click through to your website.
  • Include a link to your Twitter and Facebook accounts, which you can set up by going to your account settings and connecting with Twitter and Facebook.
Keyword-Optimize Your Pinterest Profile Using the Boards
Search engine optimization doesn’t just apply to your website. Create boards on your Pinterest account that relate to keywords for which you would like to rank. For example, a photographer may want to create boards for wedding photography, family portraits, commercial photography and other types of services he offers. This isn’t just for search engines, but for your visitors as well, so they can get a quick insight into what your business has to offer.
Pin Images Based on Your Targeted Audience’s Interests
In content marketing, the goal is to create content that your target audience and potential customers will love. On Pinterest, you will want to keep this in mind when pinning images to your boards—make sure images you pin are ones that will attract your target audience, encouraging them to follow you.
Run Pinterest Contests
One great way to increase your Pinterest following is to run a Pinterest contest. Businesses that offer a prize to those who repin their images gain a lot of additional exposure for themselves through the Pinterest community.
Monitor Who Is Pinning Images From Your Website
Just like you may want to thank people who retweet you on Twitter or share content from your Facebook Page, you may also want to interact with those who have pinned images from your website. Use the following URL to see what people are pinning from your website: http://pinterest.com/source/yourdomain.com