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Friday, December 14, 2012

Thought Leader Profile - Chip Perry; CEO of AutoTrader.com

Chip Perry

Chip Perry

Chief Executive Officer


















Chip Perry was the first employee at AutoTrader.com when he moved from Los Angeles to Atlanta to start the company for Cox Enterprises in August 1997. Previously he was a Vice President at The Los Angeles Times and The Times Mirror Company where he led the team that launched one of the newspaper industryĆ¢€™s first online newspaper services in 1993. Initially delivered via the Prodigy network, the service was renamed and launched as latimes.com in 1995. Earlier in his career Perry was a consultant with McKinsey & Company and an engineer and sales rep for Bechtel Corporation. During his 13+ years with AutoTrader.com, Perry has managed the growth and evolution of the business as it rose from a raw start-up to become the leader in the online auto space with over $700 million in revenues and over 2000 employees, including an 800+ person sales force and a $100 million annual marketing budget. Recently AutoTrader.com acquired Kelley Blue Book (kbb.com) to broaden its business scope and its ability to improve the car shopping process for consumers and create new marketing opportunities for auto dealers and manufacturers. Today AutoTrader.com is owned by Cox Enterprises and Providence Equity Partners which has a 25% equity stake in the company.

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Ralph Paglia