page contents Automotive Thought Leader: Ralph Paglia: You Only Know What You Know - Automotive Digital Marketing Professional Community My title page contents

Thursday, December 20, 2012

You Only Know What You Know - Automotive Digital Marketing Professional Community

You Only Know What You Know - Automotive Digital Marketing Professional Community

Brian Pasch makes several key points for every dealer to consider as they plan for their 2013 success strategy... Like Brian, I have had the same experience of going to a dealership, working with the management team to assess what they were doing well, poorly or not at all... And, yes, every time there are discoveries of fairly low cost of entry or level of effort actions that the dealership can implement which have a disproportionately high impact on the dealership's presence in the marketplace.

The list is long and varied, but here are a few from the past couple of weeks that are top or mind due to my work at dealerships:

  • Business Directory listings via a consolidated service such as Localeze.com or UBL.org

  • Getting a URL for the dealership's Facebook Page

  • 3rd Party Lead Automated Email templates w/links to the dealership's website content

  • Creating the Dealership's Google+ Local Business Page

  • Securing available URL's that contain the dealership's DBA

  • Using the Dealership's DealerRater Certification Apps to display inventory and customer reviews on Dealer's Website, Facebook, Blogs and a review microsites.

  • Automated upload and distribution of customer testimonial videos

  • Automated upload and distribution of hand-written customer comment cards

  • Automated upload and distribution of specialty vehicle images and video clips

  • Securing the dealership's name in the URL subdomain across 150 social media sites

  • Creating automated CRM triggers on new car leads to send Used Vehicle alternatives

  • Automated email to every new and used lead from the DP or General Manager asking if they have received everything they asked for and giving access to the boss.

  • Save a Deal meetings daily on outstanding unsold leads where contact has been made