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Tuesday, January 22, 2013

Ralph Paglia Speaks to Car Dealers at Digital Marketing Blitz for Houston Auto Show

Ralph Paglia

Ralph Paglia is President of Automotive Media Partners, LLC and the Chairman of the AutoConnections Conference and Exposition (AutoCon).

Ralph is an established automotive marketing practitioner and a highly respected auto industry operations consultant and thought leader. He has written dozens of articles published in major magazines, and has been referenced and quoted by many others.

For the past 15 years Ralph has led the auto industry's adoption of digital marketing strategies and tactics while designing programs for Ford Motor Company, Mercedes-Benz USA, American Honda Motor Company, Toyota Motor Sales and retail enterprises such as AutoNation, Group 1 Automotive, Penske Automotive Group and others.

 

DMB Workshop Title and Description

"People: Organizational Development for Business Growth and Increased Profits"

Ralph will present a combination of dealership case studies, strategy descriptions, tactical action items and recommended best practices all focused on providing automotive professionals with the insights and knowledge to improve the way they grow their teams and business revenues. The key focus is on people, because all research shows that in automotive retail, the key limiting constraint, or growth factor is consistently the people that are attracted to, selected by and become part of each organization.


Sent from my iPad

Ralph Paglia