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Friday, February 8, 2013

Auto Industry Female Executives at DMSC in Orlando

I was struck by the noticeably high percentage of female automotive professionals that turned out for the Digital Marketing Strategies Conference in Orlando. Not only do the women in the car business make our industry stronger and more effective, but it seems to me that the ladies in leadership roles are a little smarter about recognizing the need for continuous learning, skills development and the strategic perspective that comes from attending and participating in dealer conferences like DMSC, Internet Sales 20 Group, Automotive Bootcamp, AutoCon, Internet Battle Plan and DSES.  As more women take leadership roles in the car biz, it will be easier to find dealers who are innovating and leading the way, rather than waiting for other dealerships to show them what works.