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Wednesday, March 13, 2013

To Pre-Qualify or Not to Pre-Qualify Customers? - AutomotiveMarketing Professional Community

To Pre-Qualify or Not to Pre-Qualify Customers? - Automotive Digital Marketing Professional Community




I appreciate it when Josh Vajda challenges long standing auto industry beliefs that drive our sales process... He is right on target about the age old question about "Qualifying Customers". Now, don't get me wrong, there is always a risk of "Over-Qualifying" prospective new and used vehicle buyers, but as Josh describes, a "just right" amount of prospect qualifying is not only in the customer's best interest, it is what they expect and will respond to in a more positive manner than if you do no qualifying investigation.