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Monday, November 18, 2013

Google’s ‘Not Provided’ is a Real Pain in the SEO!

Is Google’s ‘Not Provided’ a Real Pain in the SEO? - Automotive Digital Marketing Professional Community

Chris Cunningham writes: "Google Webmaster Tools data, insights from your advertising efforts as well as website traffic data such as page entries that remain unchanged by Secured Search, can be used as actionable website analytics. A combination of this available data can still tell a useful story about the organic performance of your website. "

“The landscape has changed” is not just the cliché of the month, but the truth. Likewise, your approach to analytics will need to change. Instead of looking directly at keyword rankings and traffic, you will need to get creative in order to show the importance of your website and SEO strategies.