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Tuesday, December 24, 2013

eMarketer 2013 Year End Review and Top 10 Digital Marketing Trends

eMarketer 2013 Year End Review and Top 10 Digital Marketing Trends - Automotive Marketing Professionals



eMarketer to Improve Coverage and Insights

Our goal is to help clients make sense of the fast-changing digital landscape—which is why we collect all the research we can, synthesize it, and provide key insights and takeaways. This year we've taken our synthesis of key trends, topics, industries and global markets to another level, through a number of additions and improvements. Here is a run-through:


  • eMarketer sharply increased its focus and added resources on two key coverage areas: Mobile and Demographics, roughly doubling the coverage levels in both areas, while also closely following emerging areas like real-time marketing and native advertising.
   
  • From an industry perspective, we added a number of specialists covering retail, CPG (FMCG), automotive, travel, media, and financial services, and have published several dozen reports this year highlighting key trends across verticals. eMarketer also focused heavily on retail and the changing path to purchase.