page contents Automotive Thought Leader: Ralph Paglia: Ogilvy did a study that showed FB organic reach will hit near zero My title page contents

Friday, March 28, 2014

Ogilvy did a study that showed FB organic reach will hit near zero

Ogilvy did a study that showed FB organic reach will hit near zero. - Automotive Digital Marketing Professional Community


Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?