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Wednesday, May 7, 2014

The Relevance of Ad Extensions for Automotive Digital Marketing

The Relevance of Ad Extensions for an Effective Automotive Digital Marketing Strategy

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Dan Blau writes: "Now that you know some of the benefits we should review the different types of ad extensions that are offered within Google AdWords, Yahoo Advertising and Bing Ads."

    Sitelink Extensions: The most common type of ad extension offers extra links to multiple landing pages giving searchers a better user experience. Offered on Google, Yahoo and Bing.

    Location Extensions: Allow you to easily share your company’s location for users searching your brand who also happen to be nearby when they perform their search. The link will convCallExtensionseniently go to your location’s profile within the Maps feature. Offered on Google, Yahoo and Bing.
    
    Call Extensions: Inserts a clickable phone number within your ad so customers can call you directly without even visiting your site. Make sure to use a separate calltracking number to keep analytics on this data.Offered on Google, Yahoo and Bing.
    
    Seller Rating Extensions: Easily highlight your high ratings on Google by showing your star rating in your ad with a link to your reviews. One thing to keep in mind with the Seller Rating Extensions is that you cannot simply turn these on, as there are some qualifications to meet to enable them. Your business must have at least 30 unique reviews all within the past year and have an overall rating of 4 stars or higher on Google Shopping. Offered only on Google.
    
    App Extensions: Display a link directly below your ad text that send people to the app store or directly to start download your app to the mobile device. Offered only on Google.