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Tuesday, May 19, 2015

Phil Penton Accepts Position At SureCritic

SureCritic Taps Phil Penton to Lead Brand Development and Strategic Alliances 


Online automotive, social media, and reputation management expert excels at accelerating growth for fast-paced technology companies

Seattle, WA – SureCritic, creators of the industry's first SocialCSI® Customer Experience Management (CEM) platform that combines the best features of reputation management with the best features of CSI, is pleased to announce the addition of Reputation Management expert Phil Penton. Penton brings over a decade of experience in automotive, reputation management, and social media solutions in well-known companies, including SOCIALDEALER, Xcite Advertising, and CDMdata. 

In his new role, Penton will drive business development and strategic relationships with automotive brands to further the aggressive growth of SureCritic's expanding platform, which includes the industry's first SocialCSI solution, and an enterprise-level survey platform capable of handling the most complex branch logic survey requirements. 

Penton has a proven track record of accelerating growth for fast-paced technology companies. Currently he serves as partner and strategist for Xcite Advertising and CDMdata, where he oversees digital advertising strategies and strategic alliances. Previously he served as partner and president at SOCIADEALER, where he helped to drive tremendous growth for its managed reputation and managed social media customers. Prior to that, he co-founded Social Integration, an end-to-end platform for managing reputation and social media marketing. He has also served as vice president of business development for HomeNet Automotive. 

"I 'm most impressed with SureCritic's technology platform and the new features and functionality we'll be bringing to market over the next twelve months for manufacturers, dealerships, and independent repair shops," said Penton. "SureCritic is advancing Customer Experience Management from a technology and implementation perspective, which is unlike anything else I've seen out there. They are literally on a mission to dramatically change how businesses and vendors interact with customers. From what I've seen behind the scenes, it's revolutionary and I'm excited to be a part of it!"

"Phil is at the forefront of reputation management and social media solutions and his expertise and relationships within the automotive industry will be invaluable as we grow our relationships and brand presence," said David Brondstetter, CEO of SureCritic. "He's a wonderful asset to our team and we look forward to continued strong growth with him on board."


EDITOR'S NOTE: I have personally worked with Phil Penton on several projects while he served two previous companies. Phil is a consummate professional with outstanding integrity and a deep knowledge of how social media and reputation management resources can be leveraged by car dealers and automotive enterprises to drive marketing communication objectives. There is no doubt in my mind that Phil Penton will serve SureCritic well and ensure they become a significant part of the automotive marketing landscape. 

[Sent from Ralph Paglia's iPhone]
Ralph Paglia | President 
ADM Advertising & Consulting, LLC
Twitter and Instagram: @RalphPaglia