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Wednesday, June 10, 2015

Yelp: Money Cannot Buy You Love! (Reputation Management) - Automotive Digital Marketing ProCom

Yelp: Money Cannot Buy You Love! (Reputation Management) - Automotive Digital Marketing 

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…
  • Do they get a higher Yelp review rating?
  • Do they get more of their negative reviews filtered or removed?
  • Can the car dealer recommend more of their positive Yelp reviews?
No. No. And… No.

Automotive Advertisers Get Ads... Period.

There’s no amount of money a car dealer or any other business can pay to manipulate Yelp reviews or ratings... The FACTS are that Yelp doesn’t skew things in favor of advertisers or against car dealers or any other businesses that don’t pay for advertizing on Yelp.

But you don’t have to take Yelp's word for it.

An independent academic study (not commissioned or paid for by Yelp) found that advertising plays no role in how reviews are recommended on Yelp.
Or as this in-depth profile of Yelp in BuzzFeed puts it:
“Harvard Business School professor Michael Luca has co-authored a new study that effectively debunks the extortion theory.”