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Thursday, July 2, 2015

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases - Automotive Digital Marketing ProCom

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases - Automotive Digital Marketing 

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016
  
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.
 
Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.

Display was the most popular channel for retargeting, used by 81% of marketers.
Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on social media retargeting to rise thanks to the “premium, high-engagement, cross-device inventory that’s become increasingly available on Facebook and Twitter.”