page contents Automotive Thought Leader: Ralph Paglia: Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation - Automotive Digital Marketing ProCom My title page contents

Monday, August 3, 2015

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation - Automotive Digital Marketing ProCom

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation - Automotive Digital Marketing ProCom

I have been a proponent of car dealers leveraging online transactional technology since working on the Lithia L2 project in 2004... It is satisfying to see a dealer operational superstar such as yourself buy into the promise of marketing technology that allows consumers to complete all, or some of the buying process online.  The first thousand or so dealers that effectively deploy this capability, market it properly and execute the business processes that make it work for consumers, will enjoy a significant competitive advantage.