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Tuesday, September 22, 2015

Six ways online dating validates live chat - Automotive Marketing

Six ways online dating validates live chat - Automotive Digital Marketing 

What does this mean for digital marketing in the auto industry? It means a HUGE chunk of the population is using a form of chat messaging to cultivate the most important relationship in their lives. If they’re so comfortable relying on chat for love, don’t you think car dealers would be wise to meet them in this comfort zone?
 
It’s been nearly 80 years Dale Carnegie basically convinced the sales world the importance of relating to others on terms in their comfort zone. All 15 million copies of How to Win Friends and Influence People explain how a focus on clients and prospects’ interests, and when it comes to auto websites, giving shoppers a chance to communicate on their terms.
People of all ages and demographic strata are in their comfort zone using SMS text messages, Facebook, Instagram, Skype, and a host of two-way chat apps to do more than stay in touch with family and friends. The data say that the ‘comfort zone’ clearly extends to finding love – and cars – is on some kind of digital screen, be it computer, tablet or mobile phone. Live chat in some form another is a way of life for nearly everyone with a mobile device in their hands. This means giving shoppers a chance to use live chat to start the car buying process is a must in today’s market.

In case you’re wondering, the most commonly used term in a Match.com profile last year was travel, so presumably a substantial chunk of lovers not only spend a bunch of time using chat, but could probably use a new car to ride off into the sunset with their new companion.