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Sunday, October 4, 2015

Automotive Marketer Guide to Going Mobile Infographic

Automotive Marketer Guide to Going Mobile Infographic - Automotive Digital Marketing ProCom

Automotive Marketer Guide to Going Mobile Infographic


As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.

More and more people are relying on easy to use, mobile device based quick messaging for sharing content... This means that traditional email blasts and other old-school digital marketing strategies might become somewhat obsolete.

So, is your dealership ready for this gradual but steady transition?

The fine folks at Marketo have put together the infographic (shown below) with all the stats you need to know about mobile marketing... Just in case you or your fellow dealership managers haven’t made the jump yet.

Facts to Consider:
  • In 2014, there was a 28 percent increase in mobile commerce
  • 72 percent of consumers spend about 2 hours a day on their smartphones
  • At 53 percent, messaging outpaces other smartphone functions, such as email (43 percent) and other social channels (49 percent)
  • Push notifications might be the way -- people will turn them off if they get too many, but not if the notifications are offering discounts and services