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Tuesday, October 20, 2015

It's On The Internet, So It Must Be Free - Automotive Digital Marketing

It's On The Internet, So It Must Be Free - Automotive Digital Marketing

Earlier this year an associate built a website and just “grabbed a photo” off the Internet and posted it on their website.  A few months later they were contacted by the legal department of Getty Images. Getty is very proactive in protecting their image library and the client was sent an invoice for un-authorized use of the image.  The penalty was $1,200, as the image was from a Rights Managed photo collection. Pleading ignorance, or that “someone else did it,” is not a legal excuse for copyright violations.