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Thursday, December 7, 2017

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Market Research

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Kevin Root writes: "This approach has been refined and validated in over 20 years of practice. It’s not theory and has been utilized successfully to win business with several of the industry’s largest firms."

"Background – In winning new clients, one of the biggest challenges is often getting to the senior decision makers. They typically rely on organization structure and gate-keepers to filter out those charged with winning new business."

"The following is a technique that is designed to engage the senior decision makers, as well as  their trusted associates. The secret? Bring something of value to them—and do so in a unique way. Here is a step by step way how to do it."

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